Steffani Scheurich
| Owner & Founder, High Spirits Marketing, LLC
Steffani Scheurich is a successful marketing, sales and business development professional with extensive experience working at major corporations. Her diverse background in Consumer Packaged Goods includes the Food, Beverage and Adult Spirits industries. Steffani has proficiency in the retail and on-premise distribution channels and has held multiple departmental roles requiring personnel management.
Steffani’s career includes twenty-three years at Nestle USA, Brown-Forman, Sara Lee and Pernod Ricard. In 2016 she used this experience to launch High Spirits Marketing, LLC, a consulting company that specializes in marketing, sales, business strategy and business planning solutions for craft distilleries and wineries. This business has grown and now includes larger clients within the industry.
In early 2022 Steffani will be launching two new additional companies: High Spirits Mergers and Acquisitions, LLC (specializing in mergers and acquisitions within the beverage alcohol industry) and High Spirits Imports and Exports, LLC (specializing in sales and marketing for international markets).
Other Career Highlights:
• Master of Business Administration from University of Dayton in Dayton, OH. International Marketing.
• Published Author, Journal of Marketing Science: “Category Management as a Competitive Marketing Strategy in the Food Industry.”
• Bourbon Women: Board of Directors, 2019, 2020, 2021.
• Bourbon Women: Vice Chair of the Board, 2021, 2022, 2023.
• American Distilling Institute: Spirits Judge – Whiskey – 2021.
• American Craft Spirits Association – Whiskey Judge – 2021.
• Executive Bourbon Steward. Stave and Thief Society, Moonshine University.
• Intensive Training With Nancy Fraley: Whiskey & Rum Blending and Nosing for Faults.
• Evaluation of whiskey for faults in a laboratory setting for clients.
• Whiskey Blender for clients.
• Consistently recognized for having strengths in the following areas: teamwork, adaptability, quality of work, strategic thinking, analytical thinking, and continuous development.