Herb Heneman
| Executive Vice President, Bardstown Bourbon Company
Herb Heneman is the Vice President of Brand Sales and Marketing for The Bardstown Bourbon Company (BBCo). Mr. Heneman was previously the General Manager, Southeast Division at Sazerac Company, Inc. Herb is responsible for managing BBCo’s brand portfolio, including the development and execution of its sales, marketing, and distribution strategy; building its sales and marketing team; and helping to develop and position the company’s innovative products.
“Herb Heneman is not your average sales and marketing executive,” said David Mandell, President & CEO, The Bardstown Bourbon Company. “He not only has the expertise to build and manage a complex network of distribution and retail partners, but also the entrepreneurial spirt, drive, creativity, and experience to successfully grow a new whiskey portfolio.”
Herb came to BBCo with an extensive, 20-year background in alcoholic beverage sales and marketing, distributor relations, brand management, innovation and chain sales. Most recently, Herb led the largest sales division at Sazerac, the leading US based distiller of spirits, including a team of state managers, sales reps, and wholesale network, for brands such as Buffalo Trace, Blanton's, Stagg, EH Taylor, and Weller. Prior to joining Sazerac, Herb was a managing partner in his own agency, worked in marketing with Red Bull, and spent a decade with MillerCoors, in progressive roles, including helping to create the company’s Craft & Import Division, the "Tenth & Blake Beer Company," and leading craft brands such as Leinenkugel's.